Anti-virality: This is the idea that everything that goes viral will also create a backlash, as the popularity of the original phenomenon also creates a market for those who wish to debunk or demur from the tide of prevailing opinion. (In extreme cases, this can lead to Kneejerk Contrarianism, also known as Brendan O’Neill’s Disease. Please give generously, because more than a dozen Spiked contributors succumb to this tragic illness every year.)
